By Jessica E. Vascellaro
Facebook Inc. is holding a major developer conference in San Francisco next month. The packed agenda includes technology to better bridge the Web site with the rest of the Internet, people familiar with the matter say.
The software is called the Open Graph API, which Facebook said late last year it planned to release during the second quarter of this year. Using the technology, Web sites can adopt elements of the pages business build on Facebook, like a box that allows people to become a “fan” of your site.
But Facebook’s plan is far broader than helping people build Web sites. By getting sites to adopt the technology, Facebook hopes to make it even easier for users to share information from the Web on Facebook and to have that information associated with their Facebook identity.
For instance, a Facebook user who visited the Web site of a retailer using the software may be able to add some sort of link to that retailer–and perhaps, depending on how the technology develops, other information about what items they looked at–to their profile.
Facebook users can already add information from a variety of sites to their News Feed, the stream of stories they see when they log in. But the profile is more sacred ground and is a stronger signal of a user’s interests.
That could give Facebook more concrete data to deliver ads and services against. It is also part of Facebook chief executive Mark Zuckerberg’s vision of making Facebook a major repository of its now more than 400 million users’ online connections and activity and to create a seamless connection between the service and the rest of the Web.
Here’s some more technical details Facebook has released about the software.
Separately at the event dubbed f8, Facebook also plans to discuss a soon-to-be launched feature that will allow users to share their physical whereabouts through the site, according to people familiar with the matter. It also plans to allow developers to gain access to location data Facebook users share with them, making it easier for smaller software companies to build location-based applications. The feature is expected to be launched around the time of f8, possibly leading up to it, according to one of these people.
The Wall Street Journal reported last week in a profile of Facebook chief executive Mark Zuckerberg that Facebook is working on the tool.
A Facebook spokesman said the company is “constantly experimenting with new ideas and products internally and we don’t have anything to share at this time.”
Saturday, March 13, 2010
Facebook readies new technology for linking to web sites - WSJ: "
Posted by Mike Ungerman at 6:44 PM